Cookie policy


The cookie is a small text file (a few bytes) exchanged between a website and your browser and normally used by the website manager to store the information necessary to improve navigation within the site.

BIRRA AMARCORD S.P.A., in its capacity as Data Controller of your personal data, manages cookies in the compliance with Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 relating to processing of personal data and the protection of privacy in the electronic communications sector (Directive on privacy and electronic communications), for the following purposes treatment:

To allow navigation of the website, the following types of cookies are present:

- Technical cookies: technical and functional access to the Site (no data is kept after closing the browser)
- Session cookies: Advanced navigation purposes or personalized content management
- Analytical cookies: Statistical purposes and analysis of navigation and users

The processing of functional data for the fulfillment of these obligations is necessary for correct navigation of the website, the provision is necessary and mandatory to implement the purposes indicated above. Failure acquisition of such data may make it impossible to guarantee navigation of the website.

- First party advertising cookies
- Third party advertising cookies
- Profiling cookies via targeting

These cookies can exchange information and track the navigation of the user who is registered with one of the present services. The ways to deactivate them are indicated below.



Technical sites are used to allow users to use the services requested through ours website. For example, technical cookies can be used for:

- Manage and remember items added to the cart on the online store
- Allow users to log in to secure areas of our website without having to continually log in
- Remember any actions performed by the user when returning to the previous page of a session


Analytical cookies could be used to obtain information on the use of the website, of advertisements and emails and to notify us of any errors. Furthermore, these cookies allow you to obtain detailed technical information, such as the last page visited, the number of pages visited, whether an email was opened, which parts of the website or emails users click on, and the time spent between clicks.
These cookies may be used on our website to:

- Analyze and improve the performance and design of our website, advertisements and e-mail
- Quantify the response to our advertisements and improve their effectiveness
- Calculate errors that occur on our website to improve the service and manage any complaints


Third party tracking cookies may be sent to your device from our partner websites. These cookies are used to determine when the partners redirect a user to our website and if that user proceeds to purchase a product or a service. The information may be shared with our partners anonymously, so that we do not identify a particular user over another.


These cookies are not essential, but they allow you to take advantage of various useful features on our website. For example, they may be used on our website to:

- Remember preferences selected by the user during previous visits, such as country/language, interests and website presentation (layout, font size, colors, etc.). This way, the user won't have to enter this information again
- Remember the answers to questions posed by our site, for example on participation in customer satisfaction surveys, inso that they are not resubmitted to the user
- Determine if a service has already been proposed to the user, for example the offer of assistance online in real time
Provide information that enables the operation of optional services, for example watch a video online or post a comment on a blog.


These cookies can be used on our website to publish personalized advertisements based on the user's interests. Targeting cookies or Promotions allow us to obtain detailed information on the browsing of our website by users users (for example, the products or services most viewed by a particular person). Furthermore, they allow us to recognize a user who returns to visit our website and/or a site that forms part of the network of one of the our promotional partners.


When a user uses our website, some cookies may be stored that are not controlled by we. This happens, for example, if the user visits a page that contains content from a third-party website. From Consequently, the user will receive cookies from these third-party services. Cookies do not contain information personal, unless the user is logged in to the account.
For example, third-party cookies they could originate from: YouTube or Facebook, Trusted operators, Paid media agencies, Campaigns marketing.


Your personal data may be processed by means of electronic calculators using software systems managed both by third parties and directly programmed. The processing for analytical statistical purposes takes place in temporarily and anonymously; Any data processing carried out with third-party cookies is carried out as described in the privacy policy and cookie policy below.

Your data will be processed only by personnel expressly authorized by the Owner and/or manager and, in particular, by the following categories of persons in charge:

- Web technical representatives
- Recipients of external supplier companies entrusted with technical services

Dissemination: Your personal data will not be disclosed in any way.


In the event that you have doubts or concerns regarding the use of cookies, it is always possible take action to prevent it from being set and read, for example by changing the privacy settings within your browser in order to block certain types.

Since each browser - and often different versions of the same browser - also differ significantly from each other from the others if you prefer to act independently you can find information through your browser preferences detailed on the necessary procedure in your browser guide. For an overview of the modes of action for the most common browsers, you can visit the address www.cookiepedia.co.uk.

Advertising companies allow you to opt out of receiving targeted ads if you wish. Not this prevents the setting of cookies, but stops their use and collection of some data company.

For more information and opt-out options, please visit www.youronlinechoices.eu.


If the user blocks or deletes a cookie, it could be cannot restore your previously specified preferences or personalized settings and our ability to personalize the user experience will be limited.


- Disabling cookies on Firefox
- Disabling cookies on Chrome
- Disabling cookies on Internet Explorer
- Disabling cookies at Safari
- Disabling cookies on Opera


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